What is Google Analytics, and Why Do I Need It?

Have you ever wondered how people are finding your website? Do you wish you knew more about your site users? Do you try to guess which pages are the most popular and engaging? 

With Google Analytics, you no longer need to base your marketing strategies off of hypotheses and speculations. Google Analytics is a web analytics service that reports website traffic and gathers user data. This free tool provides analysis on how users behave once they reach your site, who your site visitors are (age, gender, and location), how people find your site, your most popular webpages, and much more. 

In this article, we will explain why you need Google Analytics and how to install it on your website. 

Why You Need Google Analytics on Your Site

Data from Google Analytics allows you to make informed business decisions that will help grow your business. Without data, you are essentially driving blind, trying to guess how well your site is performing and which strategies are the most effective. Google Analytics shows you what is working well and what you need to do to improve your website experience and to attract more qualified leads. 

Know Your Users, and Improve User Experience

When making changes to your website or business strategy, it is important to ensure that any changes you make are not hurting your existing users and will ultimately help generate new users. An awareness of users’ demographics and location helps you tailor content to these visitors and enhance their user experience. 

As an example, wouldn’t it be helpful to know that you have a particular blog post that gets more traffic than all of your other website pages combined? This kind of information would tell you that you need to be producing more content on this topic, as opposed to say, making the most spectacular homepage that gets few visitors. If most of your users come to you via search, this may very well be the case!

Additionally, Google Analytics provides a devices report to show you whether users are viewing your site on desktop or mobile devices. If most of your visitors are viewing your site on their mobile devices, you will need to make sure your site is truly mobile-optimized, and not just an edited version of your desktop site.

Knowing your audience allows you to create a site that keeps your users engaged and turns them into customers.  

Promote Your Best Content

Google Analytics provides behavior reports to show which pages are most popular, the average time spent on each page, and bounce rate. This enables you to improve your existing content for better engagement. For instance, if you know which pages are highly trafficked, you could make sure to include call-to-action buttons on these pages or link to other pages you want your users to see. 

Knowing what type of content is most effective allows you to optimize your existing content and make informed decisions about new content. 

Boost Your SEO

Google Analytics shows you how people are finding your site. This includes direct traffic (going straight to your URL), organic search (clicking on your website from the search results), paid search (finding your site through an ad), or referral traffic (clicking on a link to your website from a third-party site). 

Additionally, you can see which search queries are sending you the most traffic. For better data, you should connect Google Analytics with Google Search Console. This will equip you to optimize your content with the most popular keyword searches that lead people to your site. 

Track Your Conversions

You can set up conversion tracking in Google Analytics to track actions such as filling out a contact form, signing up for your email list, or purchasing your product. This data is crucial to assess whether your website is doing its job. Google Analytics will also show you conversion funnels to help you determine what is working on your website to get conversions and why. 

How To Install Google Analytics on Your Site

To install Google Analytics on your site, you will first need to create a Google Analytics account and a property for your website. Next, you will have to add the tracking code to your website so you can collect data in your Analytics property. WordPress users can add this code with the aid of a plugin.

For more detailed instructions, you can visit Google’s help center, and follow the instructions for “Get Started with Analytics”


There are several reasons why you need Google Analytics on your website including: improving user experience, promoting your best content, boosting SEO, and tracking conversions.

It is only possible to track data from the moment that the tracking code is installed on your site. So for optimum results and information, you should get started as soon as possible, even if you aren’t ready to set up custom tracking or able to use the data just yet.

If you need assistance adding Google Analytics to your website or want general site maintenance, contact us to learn how we can help.

Leave a comment

Rabbi Rosalind Glazer

2 years ago

Ya sold me!

Stay in Touch!

Please note: As of January 2020, all IRG Websites services are handled via illuminea: a LeverageIT company. All new and existing customer requests will be handled through illuminea.


Copyright © 2020