shari wright pilo

You Can Still Get Traffic to Your Business on Facebook!

Shari Wright Pilo shared her secrets for getting the most out of Facebook’s new algorithm. And now, I’m sharing them with you! At a workshop at the Association of Americans and Canadians in Israel facilitated by Lesley Josman Kaplan, we learned how small businesses can get more traffic on Facebook. If you don’t have time to read all of the tips below, make sure you read…

Facebook for Networking and Job Hunting

Here are 3 ways to find Facebook groups and pages that can be a recruitment resource, whether you’re a recruitment agency, a job hunter, or trying to generate sales leads and new places to promote a product.

How Do Experts Use Twitter for Business?

Tips and case studies of successful Twitter by businesses.

6 Common Social Media Mistakes

Managing social media is easy. You just throw up some updates, right? Wrong. There is a reason why many companies choose to hire a professional to manage their online presence, or undergo training. When you have your business to run, it can be difficult to also stay on top of social media developments, your updates, communication, and response in the social media world. The most…

Q&A With LinkedIn Expert Hillel Porath

Hillel Porath is the Online Marketing Director for, a membership-based website for Israeli export companies. Hillel has generated thousands of leads for his clients by helping exporters connect with distributors, retail buyers, and sales reps.  He also consults for Skylimit, a leading business development and marketing company working with Israeli export companies seeking to open new markets. He also maintains a popular internet marketing…

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