The Benefits of LinkedIn

So many people tell me that they don’t really understand what LinkedIn is. Probably the easiest way to understand it is “Facebook for business”. It’s a social network that allows users to demonstrate their skills and experience, produce an interactive resume, and find new opportunities. The following is a guide to some major, basic features, all of which are free!

Landing Front-Page Coverage

While my focus is on website content, it’s important not to forget the significance of industry trade journals, in print and online marketing efforts. I recently wrote an article about a new condominium project in downtown Albany, NY, constructed by The Rosenblum Companies (full disclosure: family business) for the New York State Real Estate Journal, the largest weekly commercial investment real estate newspaper in the…

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