How do I Tweet? – Twitter Basics

Using Twitter is pretty easy, but using it well requires some finesse. At first the lingo makes you think that you belong in an aviary, but as you begin to follow more people, all the noise will begin to make more sense. “Tweeting” simply means posting an update on your Twitter account. First you must sign up at It is a snap and takes…

Zerply: A Dressed Down LinkedIn

Shedding the corporate image immediately with its splashy design – especially in the theme options for the user profile – Zerply was founded in 2009 by a group of Europeans who tried to improve upon the LinkedIn model, claiming to be “the easiest way to present yourself professionally”.

AppSumo – Groupon for Geeks

Who doesn’t love free stuff? AppSumo has been sending free tutorials and tips to my Inbox, plus it has referrals to great deals on software and tools a la Groupon, GroopBuy, etc. I already get tons of e-mail, but I just can’t turn down free (useful) stuff!

The Benefits of LinkedIn

So many people tell me that they don’t really understand what LinkedIn is. Probably the easiest way to understand it is “Facebook for business”. It’s a social network that allows users to demonstrate their skills and experience, produce an interactive resume, and find new opportunities. The following is a guide to some major, basic features, all of which are free!

Landing Front-Page Coverage

While my focus is on website content, it’s important not to forget the significance of industry trade journals, in print and online marketing efforts. I recently wrote an article about a new condominium project in downtown Albany, NY, constructed by The Rosenblum Companies (full disclosure: family business) for the New York State Real Estate Journal, the largest weekly commercial investment real estate newspaper in the…

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